About us

Sabine Schmitt is the heart and brains behind apfelgruen.

A passionate designer and fashion expert for more than twenty years. She opened in 2012 a women’s fashion boutique in Frankfurt/Germany where she sold high quality collections of European fashion designers. In her spare time Sabine developed her own fashion label “apfelgruen by Sabine Schmitt”, offering timeless dresses and skirts. After her relocation to South Africa Sabine set up workshop in her private home in Pretoria. She soon fell in love with shweshwe, the traditional South African cotton fabric. Experimenting with the colours of shweshwe and the European fashion design she brought from Germany, Sabine decided to develop a premiere collection to market in Africa and in Europe. She developed the designs and produced samples of each piece herself and soon handpicked a few small manufacturing workshops who are able to produce the collections according to apfelgruen’s high quality standards. Sabine collaborates closely with these manufacturers to ensure continuity in the finishing of each individual piece.

The apfelgruen collection for women and kids include skirts, dresses, shorts, trousers and shirts. Each piece is available online. A personal meeting with Sabine can be arranged in her studio in Pretoria on request .




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