About us
Sabine Schmitt is the heart and brains behind apfelgruen.
A passionate designer and fashion expert for more than twenty years. She opened in 2012 a women’s fashion boutique in Frankfurt/Germany where she sold high quality collections of European fashion designers. In her spare time Sabine developed her own fashion label “apfelgruen by Sabine Schmitt”, offering timeless dresses and skirts. After her relocation to South Africa Sabine set up workshop in her private home in Pretoria. She soon fell in love with shweshwe, the traditional South African cotton fabric. Experimenting with the colours of shweshwe and the European fashion design she brought from Germany, Sabine decided to develop a premiere collection to market in Africa and in Europe. She developed the designs and produced samples of each piece herself and soon handpicked a few small manufacturing workshops who are able to produce the collections according to apfelgruen’s high quality standards. Sabine collaborates closely with these manufacturers to ensure continuity in the finishing of each individual piece.
The apfelgruen collection for women and kids include skirts, dresses, shorts, trousers and shirts. Each piece is available online. A personal meeting with Sabine can be arranged in her studio in Pretoria on request .
Testimonial
I really love my two shwshwe dresses. Thank you Sabine for making them so unique! I can be comfortable wearing them at work and on the weekend. I feel good and confident in them.
- Stéphanie
I absolutely love Apfelfruen clothes. It feels so good to wear something different and unique. Each item is so individual and I love the way they are made. The seamstress work is of such a high standard. I can wear the pieces professionally or mix them up with something more informal like white pumps. Either way it looks great.”
- Kirsty
Dear Sabine, thank you for dresses you made for me. I should rather say sculpted as they are pieces of art. I truely love them and can't wait for summer to wear them again.
- Carlene
