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Blog

What colors mean to people? Let’s talk about orange and pink

As a friend of mine or a client of apfelgruen you know that I’m in love with colors. Colors is an essential tool because it has an impact on how we think and behave. Color directs our eye where to look and how to interpret something. It helps us decide what’s important and what’s not.

NEWSLETTER 1 | 2020

LAUNCH NEWS . NEWS . NEWSLiebe Kund*innen, liebe Freund*innen,heute ist ein ganz besonderer Tag: in Südafrika, meinem Wohnort seit zwei Jahren, wird der „National Womens‘ Day“ gefeiert und ichfreue mich sehr, Ihnen meine erste Modekollektion im Onlineshop zupräsentieren.FASHION FUSIONSie waren treue Begleiter*innen meiner Boutique im Frankfurter Nordend, in der ich Sie begleiten und beraten durfte.

Strange times in our world

Strange times we find ourselves in at the moment, Day 7 of the 21days lockdown… Another 2 weeks to go… Still, the number of COVID 19 cases has been low in South Africa. But what happens when the corona virus reaches the townships and crowded city centers? The population of South Africa is very young,

The Story Behind…

The Story Behind… Shortly after arriving in South Africa, I took the opportunity to visit the Mountain Kingdom of Lesotho. Strolling around Maseru, the capital city, I was impressed byabout the markets and shops I discovered in just half a day. Being a fashion and textile addict I was especially intrigued by a store which

The Story of Shweshwe

Shweshwe is a printed dyed fabric made of 100 % cotton which is traditionally used to make clothing. It is also known as Blueprint, dyed indigo, which was imported by German and Swiss settlers in the 19th century. The local name, shweshwe, is derived from Lesotho’s first king, Moshoeshoe I. He got the fabric from

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