About Us

apfelgrün zum Anziehen is the fair, vibrant, and vegan fashion label for creative families, inspired by South Africa. We combine colorful cotton from South Africa with classic, high-quality designs.

Sabine Schmitt is the heart and soul behind apfelgrün. A passionate designer and fashion expert for over ten years, she opened a women's fashion boutique in Frankfurt am Main in 2012, selling high-quality collections from European fashion designers. In her free time, Sabine developed her own fashion label, "apfelgrün by Sabine Schmitt," offering timeless dresses and skirts, including plus-size options. When she moved to South Africa, she began experimenting with the colors and prints of Shweshwe, a special cotton, and timelessly classic fashion designs. This soon developed into her first women's collection; she created the designs and sewed the samples herself. She soon found a few manufacturers that produced the collections fairly according to her high quality standards. Sabine works closely with these manufacturers to ensure continuity in the workmanship of each individual piece.

And fabric scraps become rich fabrics. Our production naturally generates high-quality fabric scraps, which we further process to create new, long-lasting products. Appreciating the material is a key foundation for us. So the scrap pile disappears once again, we're completely thrilled, and new, colorful and long-lasting lavender bags and scrunchies are created.

Every piece is available online. Upon request, you can arrange a personal meeting with Sabine at her studio in Frankfurt's Eschersheim district. Bring your favorite piece, and we'll combine it in a new way. Or are you looking for the perfect dress for your friend's 50th birthday party that you can wear for many other occasions? Call us at +49 1727309853. We look forward to your visit.